The Bangtan Boys released their new album ‘MAP OF THE SOUL: PERSONA’ on April 12 and is currently working on the title ‘boy with luv’. BTS once again demonstrated the brand value of ‘BTS’ as they continued their new record march through the new album.Their comeback has caused a storm big enough that it paralyzed Melon’s server, Korea’s largest music site. As soon as the release time of the new song drew nearer, the server was paralyzed by the fans who wanted to listen to the new song and rushed to the music site. The server was restored after two hours, and the Bangtan Boys proved their keen interest in their lineup of the entire song chart.The comeback stage was dignified and special globally as well. NBC’s Comedy Show “SNL” (Saturday Night Live), one of the most popular and longest running program in the United States, also hosted the boy band. BTS flew on stage without any nervous finesse and performed onstage ‘Boy with Luv’ from the new album perfectly and the local fans who had been roaring and waiting days to see them also responded with hot cheers.

A unique record streak. It’s the first time the album has made it to U.S. Billboard 200 chart followed by ‘Make It Right’ for the first time on main single chart ‘Hot 100’. The album was ranked 8th on the Billboard Hot 100 and ranked 10th in the Korean group top tens with BTS’ Fake Love album. In addition, the album “Map of the Soul : Persona” also ranked 95th place, making it the first Korean artist to raise two albums at the same time to “Top 100”. The influence of the bulletproof boy band was also confirmed in England. ‘Map of the Soul: Persona’ was the first Korean artist in the ‘Top 100’ album in the UK in the first week of release. The second issue of the release was also the 7th on the charts, and another history for the second consecutive week with “Top 10”. The ‘Boy With Luv’ music video also got a hot response. It set a world record in Guinness World Records in three categories: the most popular YouTube video seen in 24 hours, YouTube’s most watched videos in 24 hours and in K-Pop. In addition, it reached the world record of the shortest time in the world by exceeding one hundred million views in 37 hours and 37 minutes.The booming boy band, which is continuing their hot progress, will be on stage at the ‘2019 Billboard Music Awards’ held at MGM Grand Garden Arena in Las Vegas, USA on May 1st. It seems that they will be attracting the attention of the world once again, setting the stage with ‘Boy With Luv’ with Halsey. There is a growing interest for both Korean and international fans to see when the bulletproof boys are going to write history again.

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