[Maeil Business Newspaper Yang So-young]
Red Velvet topped the girl group’s brand reputation.
According to the Korea Institute of Corporate Review, girl group Brand Review conducted in July 2019 is analyzed that the Red Velvet is ranked No.1, Black Pink is No,2 and TWICE is No.3 based on the analysis of big data.
The Korea Corporate Review Institute analyzed 103,794,990 brand big data, measured from 12th April to 13th June, to measure the brand reputation index with the participation index, media index, communication index and community index for girl group brands. Compared with the girl group brand big data 96,293,433 in June, the figure rose 7.79 percent.
The Brand Reputation Index is an indicator created by analyzing brand big data, finding that the online habits of consumers have a big impact on brand consumption. The girl group brand reputation index can measure positive and negative assessments of girl group bands, media attention, and consumer interest and communication volume.
In July 2019, the top 30 list of girl group brand reviews was Red Velvet, Black Pink, TWICE, IZ*ONE, WJSN, Girlfriend, Lovelyz, fromis_9, Girls’ Generation, (G)I-DLE, Apink, Mamamoo, Oh My Girl, ITZY, T-ARA, Momoland, April, GWSN, Cherry Bullet, Weki Meki, AOA, Girls day, FIESTAR, CLC, EXID, Purplebeck, Busters, LOONA, Berry Good, After School.
The No. 1 Red Velvet (Wendiy, Irene, Seulgi, Joy, and Yeri) brand was analyzed with the Brand Review Index of 8,400,316, with participation index 703,052 Media Index 3,733,272 Communication Index 1,485,513 Community Index of 2,478,479. Compared with the brand review index of 6,044,709 in June, it rose 38.97 percent.
The No. 2 BLACKPINK (Jisoo, Jennie, Rose, and Lisa) brand was analyzed with the Brand Review Index of 8,8,296,055 with participation index 299,064 Media Index 2,097,144 Communication Index 2,971,023 Community Index of 2,928,825. Compared with the brand review index of 9,305,014 in June, it fell 10.84 percent.
The No.3 TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) brand was analyzed with the Brand Review Index 7,205,136 with participation index 411,740 Media Index 2,895,600 Communication Index 1,323,775 Community Index of 2,574,021. Compared with the brand review index of 7,114,631, the brand rating index rose 1.27 percent in June.
The No.4 IZ*ONE (Jang Won-young, Miyawaki Sakura, Jo Yu-ri, Choi Ye-na, An You-jin, Yabuki Nako , Kwon Eun-bi, Kang Hye-won, Honda Hitomi, Kim Chae-won, Kim Chae-won, Kim Minju, and Lee Chae-yeon) brand was analyzed with the Brand Review Index of 7,003,657, with participation index 536,044 Media Index 2,008,224 Communication Index 1,179,719 Community Index 3,279,670. Compared with the brand review index of 5,904,269 in June, it rose to 18.62 percent.
The No. 5 WJSN (SEOLA, EXY, Bona, CHENG XIAO, EUNSEO, DAYOUNG, DAWON, SOOBIN, XUAN YI, YEOREUM, MEI QI, LUDA, YEONJUNG) brand was analyzed with the Brand Review Index of 5,818,532, with participation index 185,844 Media Index 3,097,616 Communication Index 882,677 Community Index 1,652,395. Compared with the 3,447,073 brand review index in June, it rose 68.80 percent.
Koo Chang-hwan of the Korea Institute of Business Review says according to the Girl Group’s analysis of its brand reputation in July 2019 and Red Velvet brand topped the list.
According to the girl group brand category, the figure rose 7.79 percent in June compared with 96,293,433 girl group brands Big Data. The detailed analysis showed that brand consumption rose 5.87 percent, brand issues fell 4.83 percent, brand communication rose 8.61 percent and brand spread rose 25.09 percent,”
He then added, “A link analysis on Red Velvet brand, which topped the girl group’s brand reputation in July 1919, showed high levels of “pretty, cute and good,” while keyword analysis showed high levels of “Irene, colorful and diverse.” In the analysis of positive and negative ratios for Red Velvet brands, the positive ratio was 70.06 percent based on the Brand Big Data.
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