[Maeil Business Star Today Park Se-yeon]

Music platform Melon, run by Kakao, will host Korea’s largest pop music award ceremony ‘MMA 2019 Imagine by Kia’ (MMA 2019) at Gocheok Sky Dome in Seoul on November 30.

Mellon will redefine its identity and change its name to MMA from the 11th award ceremony. ‘MMA’ has been recognized by artists and users as it selects winners by reflecting fans’ votes and expert review based on usage data of the nation’s largest music platform Melon during the whole year.

The slogan of ‘MMA 2019’’ is ‘Full of Surprises’, Kakao Talk, Melon, Daum, etc. will be intimately connected to user participation and performance telecasting on the Kakao platform to show the ‘new flow of enjoying music’.

[ⓒmottokorea All rights reserved]

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