[Maeil Business Star Today Park Se-yeon]
Boy group EXO, who returned with the regular 6th album, entered the comeback countdown as a groundbreaking promotion.
The trailer video was shared on the 8th at the EXO’s official website and various social media accounts to announce the start of the 6th #EXODEUX promotion.
The ‘#EXODEUX’ promotion is a unique teasing promotion that combines the 6th album concept with EXO’s worldview storytelling, which has been held since debut.
The trailer video that was released on the day is getting hot response by predicting the appearance of another EXO, also known as X-EXO, created with the red energy, which caused to conflict, and the confrontation between EXO and X-EXO.
In addition, as various SNS accounts of X-EXO will be opened, various contents such as teaser images, videos, and MV teasers made with the opposite concept through the EXO and X-EXO accounts will be released sequentially.
Also, at 12 pm on the 8th the ‘#EXODEUX’ mobile promotion page will be opened to check out the battle between EXO and X-EXO based on the user’s response index such as counting numbers of ‘Like’, ‘Retweet’ and ‘Comment’ of the content displayed in both accounts. In addition to showing the situation between the EXO and the X-EXO in real time, reward content for the winning team will also proceed later.
EXO’s 6th regular album “OBSESSION” will be released on the 27th.
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