[Maeil Business Star Today Park Se-yeon]
The second music video of BTS’s title track ‘ON’ was released.
BTS released the 2nd official music video of the 4th album ‘MAP OF THE SOUL: 7’ on the Big Hit official SNS channel on the 28th at 0 o’clock.
This music video unfolds the lyrics of ‘ON’ into a cinematic video. It symbolically expressed BTS’s commitment to accept the given path as their destiny and to keep moving forward even if there was anything blocking them.
The music video starts with Jin slowly approaching the bird shot by an arrow in an unusual atmosphere. Exotic and magnificent backgrounds such as vast fields and lakes in the forest, combined with the delicate acting of members, boast a film-like visual beauty.
In addition, BTS’s complete dance performance and intense charisma, which can be seen through the dance break in the second half of the video, overwhelm the eyes and provide unique sights.
Earlier, BTS unveiled ‘Kinetic Manifesto Film: Come Prima performed by BTS’ as the first music video of ‘ON’ with a new album, showing a large-scale performance with a marching band and dozens of dancers.
The second music video of ‘ON’ was released today and took the 1st place in the global trend of Twitter.
‘ON’ is a song full of powerful energy and sincerity of BTS, and shows the pinnacle of growth as an artist who always tries musical change. The soulful, addictive Vocal Sample Cut and the sound of the UCLA Marching Band, recorded in a large session, show another dimension of performance music.
Meanwhile ‘ON’ proved the popularity of BTS once again after being announced as the No. 1 major music streaming sites in Korea and the No. 1 iTunes ‘Top Song’ chart in 83 countries and regions around the world.