The Korea Reputation Research Institute measured 132,857,415 brand names of 50 actors in the dramas aired from January 27, 2020 to February 28, 2020, based on the brand participation, media, traffic, and communication of consumers. It was indexed by the brand reputation algorithm.

As a result of big data analysis in February 2020, it was analyzed in the order of first place Hyun Bin second place Park Seo-jun third place Kim Da-mi.Drama actor brand reputation analysis analyzed brand big data with participation index, media index, communication index, and community index.

February 2020 ranked 30th in the drama actress brand reputation Hyun-bin, Park Seo-jun, Kim Da-mi, Son Ye-jin, Kwon Nara, Kim Bo-ra, Ahn Hyo-seop, Seo Ji-hye, Kim Jung-hyun, Cho Byung-kyu, Lee Sung-kyung, Nam Gung-min, Oh Min-seok, Kim Hye-soo, Han Seok-gyu, Yoo Jae-myung, Park Eun-bin, So Ju-yeon, Ju Ji-hoon, Kim Ju-heon, Kim Dong-hee, Ok Taek-yeon, Go Soo, Lee Yeon-hee, Lee Si-eon, Shin Dong-wook, Seo Hyun-jin, Jin Se-yeon, Oh Jung-se and Lee Sung-min.

The No. 1 brand, Hyun Bin brand, was analyzed as brand reputation index 11,366,256 with participation index 4,293,765 media index 2,732,436 communication index 2,558,880 community index 1,781,175.

The second place, Park Seo-Joon brand was analyzed as brand reputation index 8,741,509 with participation index 3,275,570 media index 2,566,032 communication index 1,886,688 community index 1,013,220.


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