Girl Group Brand Reputation As of March 2020, big data analysis showed that the 1st girls of the month, the 2nd (women) children, and the 3rd black pink were analyzed
The Korea Business Reputation Research Institute analyzed 90,126,015 brand big data measured from February 13, 2020 to March 14, 2020 for analysis of girl group brand reputation big data. This survey measured the brand reputation index by participation index, media index, communication index, and community index for girl group brands.
The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. The girl group’s brand reputation index can measure the positive evaluation of the girl group, media interest, and consumer interest and traffic.
In March 2020, girl group brand reputation ranked 30th in girls of the month, (Girls) Children, Black Pink, ITZY, Red Velvet, Girlfriend, Eyes One, Girls’ Generation, TWICE, Rocket Punch, A Pink, Dream Catcher , Cherry Bullet, Oh My Girl, Ever Glow, Mamamu, Signature, April, Fx, Wiki Mickey, Space Girl, Lovelyz, AOA, After School, Dream Note, ANS, Stella, Tiara, CLC, Park Girl.
The number 1 brand of the girls of the month’s (Heejin, Hyunjin, Hassel, Yeojin, BB, Kim Lip, Jinsol, Choiri, Eve, Chew, Plateau, Olivia Hye) participating index is 174,556. Media index is 2,219,808 Communication index is 1,304,196 Community index is 1,760,189 As a result, the brand reputation index was analyzed to be 5,458,749.
The 2nd place (women) children (Miyeon, Minni, Sujin, Soyeon, Woogi, and Shuhwa) were analyzed as the brand reputation index 5,334,606 as the participation index 120,564 media index 1,482,016 communication index 1,954,628 community index 1,777,397. Compared to the brand reputation index of 9,682,200 in February, it fell 44.90%.
The third-ranked Black Pink (index, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 5,048,178 as the participation index 246,296 media index 1,543,568 communication index 1,466,940 community index 1,791,374. Compared with the brand reputation index of 5,906,706 in February, it fell 14.53%.
Director Chang-Hwan Koo of the Korea Corporate Reputation Research Institute said, “Soon, Chew, Billboard” was high in link. In the analysis of the positive rate for the girls of the month brand, the positive rate was analyzed to be 68.09%. ”