It’s not a secret anymore that South Korea is one of the leading market for skincare products and many beauty trends come from there. Last year, Glass Skin became a huge trend around the world, with many people trying to recreate this almost transparent, mirror-like shining skin look, originally from South Korea.
But for 2020, people don’t want to get into the 10 steps skincare routine or having to use a lot of product to achieve a perfect skin look anymore. Indeed, in the end of 2019, Cream Skin, a new effortless solution to radiant, less glowy skin than its predecessor, appeared.
This new skincare trend calls for a more plump and healthy looking skin, without going for a super matte or super glowy effect. Cream Skin gives you rather a soft looking skin effect.
While Glass Skin was about a look and a result by using countless serum and moisturizers, Cream Skin is more about the type of product you use. It all started with the Laneige Cream Skin toner and moisturizer, which combines the two steps of your skincare routine, allowing you to achieve the desired hydrated/healthy skin look with fewer products and fewer steps. With the success of Laneige’s product, other brands have also started to launch hybrid products combining a toner and a moisturizer.
In conclusion, this new trend is ideal for those who don’t want to put too much time or effort into their skincare routine and still have good results.