[Daily Economy Star Today Reporter Park Se-yeon]
BTS’ LOVE YOURSELF series’ album package design won the Winner in the ‘2020 Red Dot Design Awards’ brand & communication category.
The LOVE YOURSELF package, released as a total of three albums from 2017 to 2018, was recognized for its high level of completeness with its implicit yet organic expression of the story and message contained in each album.
The Red Dot Design Awards is the world’s prestigious design awards ceremony that has continued its reputation for 66 years this year, starting with the 1st Annual Awards Ceremony in 1955. This time, companies and organizations from over 50 countries around the world submitted approximately 7,000 works and were judged.
BTS ‘LOVE YOURSELF package design expresses the excitement of starting love, the pain of facing false love, and loving yourself as the beginning of true love, comparing the narrative through the series to the process of blooming and losing flowers.
LOVE YOURSELF 起 ‘Wonder’, which was only shown as a music video, is a bud just before flowering, mini album LOVE YOURSELF 承 ‘Her’ is a flower in full bloom, and the regular 3rd album LOVE YOURSELF 轉 ‘Tear’ is shaped as falling petals , Repackage album LOVE YOURSELF 結 ‘Answer’ expresses the remaining petals with a holographic heart. Heart symbolizes self-esteem and self-esteem.
承 ‘Her’, 轉 ‘Tear’, and 結 ‘Answer’ albums are released in 4 versions, and the design of this album is that if you unfold a total of 12 album covers, CDs, and photo cards, it will lead to a single image. .
Meanwhile, BTS’ LOVE YOURSELF 轉 ‘Tear’ was the first domestic album design to be nominated for the 61st Grammy Awards’Best Recording Package’ category last year.
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