[Reporter Se-yeon Park, Daily Economy Star Today]

YG’s big rookie TREASURE’s debut album was officially released on the 13th.

Treasure’s first single album ‘THE FIRST STEP: CHAPTER ONE’ was released in two versions, white and black, on a gradation color cover.

The CD includes the sound source of the title song ‘BOY’ and the included song ‘COME TO ME’, as well as an instrumental version that has not yet been released. In addition, the collection value was increased with a composition of 150 pages of photo book, random photo card, and random holographic postcard.

For initial production quantities, not only double-sided posters but also so-called ‘FIND TREASURE’ scratch cards are provided. If you swipe this scratch card to reveal 12 jewels, you can get special benefits.

Treasure ‘THE FIRST STEP: CHAPTER ONE’ began pre-sale on the 29th of last month, exceeding 100,000 copies in two days, 150,000 copies in four days, and 200,000 copies on the 12th yesterday.

Treasure is the largest rookie in YG’s history, as well as a prominent figure among K-pop rookies in 2020. In particular, the sales volume of reservations in Japan and China increased as they competed for the rankings, making them feel the popularity of those targeting the global market from the beginning.

Music sources are also steadily rising. Treasure’s title song ‘BOY’ topped the iTunes Top Song Chart in 19 countries on the first day of its release, and reached the top of the Japanese Line Music Top 100 Daily Chart for two consecutive days on the 11th and 12th. Previously, it proved that the number one place in the real-time rankings and soaring charts of major Japanese music sites such as Line Music, Rakuten Music, and AWA was not ‘shiningly popular’. This is the point that makes us look forward to the global move of Treasure.

Along with this popularity, Treasure’s YouTube channel is also being sought by many music fans. The number of subscribers to the official Treasure YouTube channel has increased by about 400,000 since their debut, and now exceeds 1.81 million, and the music video for the title song ‘BOY’ is now facing 20 million views.

Treasure is a large rookie group that YG announced four years after Black Pink. Choi Hyun-seok, Ji-hoon, Yoshi, Jun-gyu, Mashiho, Yoon Jae-hyuk, Asahi, Bang Ye-dam, Do-young, Haruto, Park Jeong-woo, So Jeong-hwan, 12 members of their ‘Teen Crush’ exploded. It is evaluated that it possesses the unique hot energy and fresh charm of teenagers. The performance of the title song ‘BOY’ is also well received as ‘Kalgunmu’, a group that stands out with the synergy of 12 people.

psyon@mk.co.kr

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