[Reporter Lee Da-gyeom, Daily Economy Star Today]
Arirang TV ‘CATCHY KOREA’, which airs on the 24th, will reveal an interview with Lee Doo-hee and Jung Ki-young, CEOs of Husky Fox, a branding design company.
Recently, BTS ”Love Yourself’ album package design won the main prize at the ‘Red Dot Design Award’ in Germany, which is considered one of the world’s top three design words. The main characters of the design are Lee Doo-hee and Jung Ki-young of Husky Fox.
The two who were already nominated for the ‘Best Recording Package’ category at the ‘Gramy Awards’ last year and gained interest, said, “Thanks to the win-win relationship with BTS, the best K-pop group.”
In fact, before starting Husky Fox, the two worked together at Naver, which everyone calls their dream job, but they dared to resign to the company and joined forces with the idea that they could not develop if they were satisfied with the current environment. Together with the company slogan ‘Stay wild for the new’, the two representatives became Husky and Fox, respectively, and all employees are using wild animal nicknames in order to bring out the wild feeling.
Branding design is being used in many different ways than expected. In fact, just looking at what Husky Fox won at the ‘Red Dot Design Award’ this time, not only the album cover of BTS, but also a welcome kit design for new employees of SK Telecom, K-pop idol YouTube channel, and wedding web service branding, etc. Design. For this reason, the two explain that not only the trends that are popular in the younger generation, but also the real miscellaneous insights are needed.
Meanwhile, ‘CATCHY KOREA’ is broadcast every Monday at 7:30 am.
[Ⓒmottokorea All rights reserved]