[Intern reporter Lee Hae-jeong, Daily Economy Star Today]

A personal poster that highlights the refreshing charm of BLACKPINK Rosé was released, and the excitement of global music fans soared.

YG Entertainment posted a poster of BLACKPINK’s new song ‘Ice Cream’ D-3 on its official blog at 4 pm on the 25th.

In the poster, Rosé gave off a fascinating look in front of the ice cream background expressing a variety of flavors with layers of layers. In addition, the red headband and yellow-toned mini two-piece outfit that gave the point to the ash purple gray colored hair maximized Rosé’s romantic aspect and caught the eye.

BLACKPINK is releasing individual posters for each member in sequence prior to the release of the new song ‘Ice Cream’. Prior to Rosé, Jisoo and Jennie each presented a lovely and sweet styling concept to give an idea of the overall mood of the song.

‘Ice Cream’ is getting hot attention just by the fact that Black Pink and pop star Selena Gomez met. As BLACKPINK, who has already proved its influence in the global music market with only their own music and names, as well as collaboration with pop stars such as Dua Lipa and Lady Gaga, the expectation of this new song is high.

In particular, YG Entertainment maintains thorough security for credits to know Selena Gomez and other producers who participated in ‘Ice Cream’, while BLACKPINK’s existing mega hit songs ‘Kill This Love’ and ‘How You Like That’ showed a different image from the hip-hop music-based Swag or a female warrior image, and added curiosity by predicting differentiation.

BLACKPINK’s ‘Ice Cream’ will be released on August 28 at 0 o’clock in the eastern US and 1 PM on the same day in Korea time. Black Pink, who is pioneering a new path in the mainstream pop market beyond its presence as a K-pop girl group, is paying attention to what kind of record it will write through ‘Ice Cream’.

stpress1@mkinternet.com

Photo courtesy| YG Entertainment

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