[Reporter Se-yeon Park, Daily Economy Star Today]

Broadcaster Seo Jang-hoon was selected as a model for premium ice cream brand Häagen-Dazs.

The agency Mystic Story announced on the 26th that “Seo Jang-hoon has been selected as the main model of the ‘Häagen-Dazs fan Campaign’ that Häagen-Dazs is running in the fall season.”

Seo Jang-Hoon has collected attention by referring to Häagen-Dazs’s ‘Peanut Butter Crunch’ as his favorite ice cream in various broadcasts and mentioning that the freezer is filled with Peanut Butter Crunch and’one bottle per day.

For this reason, the peanut butter crunch ice cream is known as ‘Seo Jang-hoon Ice Cream’ among consumers, and it has been steadily published online and has gained a lot of popularity.

Häagen-Dazs side said, “We are very happy to be running the campaign with Seo Jang-hoon, who has shown a lot of love for Haagen-Dazs. Please look forward to it.”

Seo Jang-hoon is active in a number of entertainment programs such as JTBC’s’Knowing Brother’, KBS Joy ‘Ask Anything’, ‘Love Tampering Season 3’, SBS ‘My Little Old Boy’, ‘Dongsang Imong 2-You are My Destiny’. He is scheduled to appear as an MC of MBC’s ‘Ball Red Ramen Lab’ which airs on Chuseok.

psyon@mk.co.kr

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