[Reporter Lee Da-gyeom, Daily Economy Star Today]

Among K-pop girl bands, BLACKPINK won the first K-pop girl group trophy in their arms at the MTV Video Music Awards, a famous American music awards ceremony. It is an achievement that has been achieved in the first year of entering the U.S. and adds that meaning.

BLACKPINK was selected as the winner of the ‘Song Of The Summer’ with ‘How You Like That’ at the ‘2020 MTV Video Music Awards (hereinafter referred to as VMA)’ held on the 30th (local time). It is a feat overcoming hit songs of prominent global stars such as Cardi B’s ‘WAP’, DJ Khaled’s ‘Popstar’, and Dua Lipa’s ‘Break My Heart’.

Since its inception in 2013, the award has been awarded to One Direction, 5 Seconds of Summer, Fifth Harmony, Lil Uzi Vert, Cardi B·Bad Bunny·J Balvin, Ariana Grande·Social House. BLACKPINK also wrote the history of being an Asian girl group that won the ‘Best Song of Summer’ for the first time in the history of the ‘MTV Video Music Awards’.

In particular, the record that the girl group has won awards at the ‘MTV VMA’, which has been held since 1984 and boasts a tradition, is counted in the hand. Including the legendary American girl group TLC, Destiny’s Child, The Pussycat Dolls, Spice Girls, and Fifth Harmony are girl bands who won awards at MTV VMA before BLACKPINK. You can see the presence of BLACKPINK, who was nominated for ‘Best Group’ as well as the ‘Best Song of the Summer’ category.

BLACKPINK’s ‘How You Like That’ music video was released on June 28 and became very popular, breaking several world records such as ‘Most Viewed Video in 24 Hours’ on YouTube at that time. Since then, it surpassed 100 million views in about 32 hours, 200 million views in 7 days, 300 million views in 21 days, and 400 million views in 43 days, setting the record for the shortest time ever in YouTube music video history.

In addition, it made a blast on overseas charts and made meaningful results. As soon as this song was released, it recorded No. 1 in 64 countries around the world on iTunes as well as ‘All Kills’ on the major music charts in Korea. In addition, by placing 20th in the UK official singles Top 100 and 33rd in the US Billboard Hot 100, it has set a new record for a K-pop girl group. Achieved.

On the other hand, BLACKPINK recently released the pre-release single ‘Ice Cream’ of the first full album, which was announced on October 2nd, and it is in popularity. This song also topped the iTunes Worldwide Song Chart on the first day of its release on the 28th, and is at the top of the Spotify Global Top 50 Chart and the US Top 50 Chart.

trdk0114@mk.co.kr

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