[Reporter Lee Da-gyeom, Daily Economy Star Today]

SBS entertainment programs ‘Paik Jong-won’s Alley Restaurant’ and’Plaza of Taste’ are attracting viewers’ attention with their good influence shining in the era of Covid-19.

‘Paik Jong-won’s Alley Restaurant’, the original ‘good entertainment’

‘Paik Jong-won’s Alley Restaurant’, which has recently been 35 minutes ahead of the time zone and keeps the highest ratings in the same time zone, is the ancestor of ‘good entertainment’. Paik Jong-won, CEO of ‘President of the restaurant business’, provides customized solutions to various problems of alley restaurants that may be in our neighborhood. Since its first broadcast in January 2018, it has been trying to save a total of 26 alleys, and it is also focusing on local win-win by developing special product menus suitable for each local alley.

Now, in the era of Covid-19, CEO Paik’s advice on the reality of helping the owners of alley restaurants to make sustainable development stands out. At Fried Chicken restaurant in Changdong, where there are many packaging customers, it was suggested that “packaging customers coming from a distance would prefer to put an extra piece of meat”, and the Pohang Gurmetlo alley restaurants were well received for their special product menus using ingredients from Pohang. In particular, in the case of the alley of Kumbilo in Pohang, the filming was stopped due to a direct hit by Coronavirus, but CEO Paik and alley restaurants created a crisis.

‘Delicious Rendezvous’, the power of ‘Nong Venus’ to sell out and donate

‘Delicious Rendezvous’ contains a good will to save local farmers. ‘Delicious Rendezvous’ is a program that develops and presents new menus using local specialties, and is taking the lead in promoting consumption and improving awareness of local specialties.

‘Delicious Rendezvous’ has not only introduced a different recipe every time to continuously inform the taste and power of our agricultural and fishery products, but also actively expanded the market for agricultural and fishery products through ‘good encounters’ with ‘daddy long legs’. In cooperation with a hypermarket, headmaster Paik Jong-won vomited that 30 tons of ugly potatoes and 450 tons of sweet potatoes were sold out. In addition, in order to exhaust 2,000 tons of Wando kelp stocks, which were even blocked by the corona 19 incident due to continued sluggish consumption, the company drew attention by releasing a limited-edition ramen containing two kelp.

‘Delicious Rendezvous’ did not leave out efforts to energize everyone in difficult times with Covid-19. They delivered lunchboxes to elderly people living alone who were unable to resolve meals due to the closure of the senior citizen’s restaurant due to Covid-19, and spread the good influence by donating the full amount of ad appearances to farmers and fishermen who are having a difficult day. As such, ‘Delicious Rendezvous’, which encompasses not only entertainment and fun, but also public interest, won the Best Works Award in the Entertainment Variety category at the 47th Korean Broadcasting Awards in 2020.

‘Paik Jong-won’s Alley Restaurant’, which is shining even more in the era of Covid-19, will be broadcast on Wednesday at 10:35 pm, and ‘Delicious Rendezvous’ will be broadcast at 9 pm on Thursday.

trdk0114@mk.co.kr

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