[Reporter Shin Young-eun, Daily Economy Star Today]

Seo Ye-ji was selected as ‘Actress of the Year’.

On the morning of the 28th, the Korea Consumer Forum attracted attention by announcing the results of the ‘2020 Brand of the Year’. This year’s Brand Awards is an event that selects and awards the best brands that have shined in the year through a vote of the popular brand every year. It is hosted by the Korea Consumer Brands Committee and hosted by the Korea Consumer Forum, marking its 18th anniversary this year.

Seo Ye-ji, who renewed her life character with this year’s tvN drama ‘Psycho, but it’s okay’, was selected as the Female Actor of the Year at the 2020 Brand of the Year Awards. About 550,000 people participated and won the award through the largest consumer vote ever held. It remained a more meaningful result.

In ‘Psycho But It’s okay’, Seo Ye-ji played an irreplaceable hot performance in the role of an anti-social personality trait. With excellent acting skills and visuals, he drew a step in the female character genealogy of the drama, and as the drama was streamed to over 190 countries around the world through Netflix, it received hot love at home and abroad, such as a surge in overseas fans.

Seo Ye-ji’s popularity led to advertising love calls. When the drama was aired, each costume worn by Seo Ye-ji became a hot topic and accessories were sold out, and the luxurious visuals and styling of Seo Ye-ji received explosive attention. As a result, advertising love calls poured out to Seo Ye-ji, who is currently being selected as a model for various brands such as handbags, color cosmetics, health functional foods, eyewear, and mobile MMORPGs.

shinye@mk.co.kr

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