[Reporter Han Hyun-jung, Daily Economy Star Today]

Pinkfong Baby Shark set a new record in Korea with diamond and 11 multi-platinum certifications from the American Record Industry Association.

According to the content announced on the official website of the Recording Industry Association of America (RIAA) on the 10th (local time), Pinkfong Baby Shark received diamond and 11 multi-platinum digital single certifications on the 5th. It set the record for Korea’s first RIAA diamond and most multi-platinum certification.

The Diamond Qualification granted to the Pinkfong Baby Shark draws attention as it is the highest rated by the RIAA. The RIAA’s digital single certification criteria are classified into gold (500,000 units), platinum (1 million units), multi-platinum (2 million units), and diamonds (10 million units), depending on the sales volume of the sound source. Audio and video streaming are aggregated and counted, and for audio and video streaming, 150 times are counted as 1 unit of paid digital download.

As a result, Pinkfong Baby Shark has not only sold more than 11 million cases based on RIAA, but also has a new global record that is the world’s first diamond certification as a kids song.

Pinkfong Baby Shark will be awarded if it has sold more than 1.2 million units in the ‘BRITCertified’ single section announced on the British Phonographic Industry (BPI) official website and SNS channel on September 11th. It also attracts attention by acquiring 2X Platinum certification. This is the first time since Psy’s ‘Gangnam Style’ in December 2013 that Korean content has received double platinum certification in this category.

Brit Certified is a qualification awarded by BPI based on the volume of albums and singles sold in the UK, and follows the UK official chart aggregation standards. Singles aggregate the number of premium streams (plays based on paid subscription services) and ad playbacks (ad funded streams) based on three weeks of release, including paid downloads and audio and video streams. do. Platinum is certified as multi-platinum each time more than 600,000 cases are recorded in total and 600,000 additional cases are recorded thereafter.

BPI spokesman Gennaro Castaldo said, “There are many songs that expand their international influence based on their success in one region, but it is very rare that they have become a global phenomenon like the pinkfong baby shark.” Because of the love of parents, it was possible to achieve double platinum quickly.”

Smart Study CEO Kim Min-suk said, “I am surprised and happy that the Pinkfong Baby Shark has been certified with outstanding records from the record industry associations in the United States and the United Kingdom, which are considered as the world’s largest music markets.” “We will strengthen our position as a leader in the global content market.”

Pinkfong BabyShark is #32 on the Billboard main single chart ‘Hot 100’, #6 on the UK official chart, #1 on emerging artists, and the most on YouTube with an addictive chorus of ‘Baby Shark’ ‘True It is gaining worldwide popularity by recording the No. 1 search video.

kiki2022@mk.co.kr

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