[Reporter Se-yeon Park, Daily Economy Star Today]

NiziU, a new singer from JYP Entertainment (hereinafter referred to as JYP), made a perfect hit with Japanese debut album.

NiziU’s first single, ‘Step and a Step’, released locally on the 2nd, recorded 193,584 points, ranking first on the Oricon Daily Singles Chart on December 1. At the same time as the release of the first album, NiziU boasted the overwhelming power of entering No. 1 on the Oricon chart, drawing more attention.

‘Step and a Step’, written and composed by Park Jin-young, the head of JYP, is a song that expresses NiziU’s powerful first steps and at the same time contains a warm message for everyone who endures difficult times.

The new song, which was previously released for promotion on the 25th, is dominating the charts of various music sites, and the music video exceeded 30 million views on YouTube, exceeding 30,280,000 as of the morning of the 3rd.

On the 2nd day of their debut, the girl group NiziU is showing off her presence as a super-sized newcomer by driving a syndrome in Japan. On the 2nd, they made their debut at Nippon TV ‘Sukkiri’ and Fuji TV ‘FNS Song Festival’.

At the ‘FNS Song Festival’, they stood shoulder to shoulder with singers representing the local music industry, and presented a performance full of positive energy, and received the eye of the viewers.

When NiziU appeared on Nippon TV’s ‘Best Artist 2020’ on the 25th of last month, it proved the hottest popularity by recording the highest rating of 16.0% at the moment, and major broadcasters are sending love calls every day.

The media also poured out the spotlight. “Finally, they debut today!”, “Tokyo is one color of NiziU”, “Special lighting to commemorate the debut of NiziU”, etc. We welcomed their appearance by posting articles highlighting their actions.

Tokyo Skytree Tower, a representative tourist attraction in Tokyo, lit up the city with a rainbow light symbolizing NiziU from the night of the 2nd, and exhibited costumes and photos of members in the observatory to share the joy of their official debut.

In addition to Shinjuku Station and Omotesando Station, which are transportation hubs, various record stores in Shibuya have the visuals of NiziU’s first album, which caught the attention of citizens.

According to a recent announcement by Patrel, a media run by Pasteur, Japan, NiziU took first place in the artist category in the 2020 Instagram buzzword award.

In the ‘JC·JK Vogue Word Awards 2020′, which was surveyed by the research company AMF among Japanese female middle and high school students, it ranked first in the person category.

The group name was listed in the ’37th 2020 Youcan New Word Buzzword Awards’, an important index to grasp the trend every year.

In addition, even before the release of the new song ‘Step and a Step’, the cover of famous magazines was decorated with the attention of the super-American, and various landmarks and traffic points such as shopping mall Shibuya 109 and Skytree were painted with the faces of members. Being selected, the girl band is hitting the jackpot with debut.

psyon@mk.co.kr

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