BLACKPINK, ‘2020 Hit Makers’ Group of the Year Award… The first K-pop girl group

[Reporter Se-yeon Park, Daily Economy Star Today]

Group BLACKPINK raised the first trophy of a K-pop girl group at the famous American awards ceremony ‘2020 Hit Makers’.

BLACKPINK won the’Group of the Year’ in the ‘Variety’s Hitmakers Program’, which was broadcast live online at 10 am (Korean time) on the 4th.

‘Hit Makers’ is an awards ceremony for selecting singer-songwriters, producers, composers, and labels who contributed to the production of the most popular songs during the year. At this year’s awards ceremony, BLACKPINK is a world-class artist, alongside prominent global stars such as Harry Styles, J Balvin, Charlie XCX and Lewis Capaldi.

BLACKPINK members said, “It would have been impossible without the fans.” “2020 was a meaningful year for all of us. We released our first full album, and we received a lot of messages that really helped everyone. Thanks again to Blink (fandom). We love you.”

Variety noted that BLACKPINK made an outstanding performance in the US music market this year based on steady growth. Variety said, “After becoming the first K-pop girl group that performed in ‘2019 Coachella’, BLACKPINK has collaborated with top stars such as Lady Gaga and Selena Gomez this year.” “How You Like That is released on YouTube for 24 hours. “We set a record of attracting 86.3 million views in the first place.”

In particular, they praised the achievements made by BLACKPINK with their first full album ‘THE ALBUM’. Variety said, “’THE ALBUM’ not only topped the album charts in 57 countries on iTunes, but also put BLACKPINK in the position of K-pop girl group’s first million seller.” “BLACKPINK has changed as a ‘Group of Year’ in recent years. “This group has a special personality,” he praised.

In addition, Variety recounted that “about a quarter of the sales volume of ‘THE ALBUM’ was occupied by the US, and the track ‘Ice Cream’ was also settled in the top 40 radio charts in the US. This is a passage that gives a glimpse of BLACKPINK’s presence and impact in the mainstream pop market in the United States.

In fact, BLACKPINK has solidified its dominant position in the global music market through vigorous activities this year. From last May’s collaboration song ‘Sour Candy’ with pop star Lady Gaga, ‘How You Like That’ in June, ‘Ice Cream’ in August, and ‘THE ALBUM’, the first full album after 4 years of debut in October, K for each new song released. The pop girl group wrote a new history. Among them, ‘How You Like That’ was also selected as ‘Song Of The Summer’ at ‘2020 MTV Video Music Awards’ in August.

BLACKPINK’s first full album ‘THE ALBUM’ is ranked 2nd in both the first week on the US Billboard 200 and UK official album charts, ranking for 8 weeks and 7 consecutive weeks, respectively, and is breaking the record for the highest ranking and longest period in K-pop girl groups.

Meanwhile, BLACKPINK will hold their first live stream concert (YG PALM STAGE-2020 BLACKPINK: THE SHOW) on December 27th at 2pm (KST). The first concert to be held since the release of the first full album ‘THE ALBUM’. It is noted what kind of fantastic stage BLACKPINK will show through ‘THE SHOW’.

psyon@mk.co.kr

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