[Reporter Shin Young-eun, Daily Economy Star Today]
Girl group brand reputation As a result of big data analysis in February 2021, it was analyzed in order of 1st place, BLACKPINK 2nd place (G)I-dle 3rd place, Mamamoo.
The Korea Corporate Reputation Research Institute analyzes 38,382,504 brand big data measured from January 12, 2021 to February 12, 2021 for the analysis of girl group brand reputation big data, and the participation index, media index, and communication for girl group brands. The brand reputation index was measured by index and community index. Compared to the 42,652,998 big data for girl group brands in January, it decreased by 10.01%.
The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index is a positive and negative evaluation of girl groups, media interest, and consumer interest. And can measure traffic. Brand monitor analysis of 100 brand reputation editors was also included.
In February 2021, the top 30 girl group brand reputation rankings were BLACKPINK, (G)I-dle, Mamamoo, Twice, IZ*one, GFriend, Oh My Girl, Red Velvet, Espa, Dreamcatcher, Girls’ Generation, ITZY, Fromise Nine, WJSN, April, Cherry Bullet, Lovelyz, LOONA, A Pink, Lady’s Code, Momo Land, Pixie, Weki Meki, Woah!, Weekly, Stay C, LABOUM, Stella, Dia, and Girl’s Day.
The 1st place, BLACKPINK (Jisoo, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 4,727,078, with a participation index of 380,868, a media index of 1,168,120, a communication index of 1,772,067, a community index of 1,406,023. Compared to the brand reputation index of 4,695,457 in January, it rose 1.91%.
2nd place, (G)I-dle (Mi-yeon, Minnie, Soo-jin, So-yeon, Yuqi, Shu Hua) brand was analyzed as a brand reputation index of 3,535,118 with a participation index of 373,252, a media index of 771,600, a communication index of 1,245,557, a community index of 1,144,710. Compared to the brand reputation index of 2,973,921 in January, it increased by 18.87%.
3rd place, Mamamoo (Moonbyul, Solar, Wheein, Hwasa) brand was analyzed as a brand reputation index of 3,230,068 with the participation index 554,064 media index 278,864 communication index 1,216,597 community index 1,180,544. Compared to the brand reputation index of 2,199,511 in January, it rose 46.85%.
4th place, Twice (Tzuyu, Sana, Dahyun, Jeongyeon, Chaeyoung, Mina, Jihyo, Nayeon, Momo) brand was analyzed as a brand reputation index of 3,094,765, with a participation index of 245,684, a media index of 871,160, a communication index of 914,905, a community index of 1,063,016. Compared to the brand reputation index of 4,178,019 in January, it fell 25.93%.
5th place, IZ*ONE (Kwon Eun-bi, Sakura Miyawaki, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Nako Yabuki, Hitomi Honda, Jo Yu-ri, Ahn Yu-jin, Jang Won-young) Brand participation index 553,112 Media index 579,520 Communication index 716,240 Community index 878,220 As a result, the brand reputation index was analyzed as 2,727,092. Compared to the brand reputation index of 3,802,710 in January, it fell 28.29%.
“Girl Group’s Brand Reputation Analysis in February 2021, BLACKPINK (Joo Ji, Jenny, Rose, Lisa) ranked No. 1,” said Koo Chang-Hwan, director of the Korea Corporate Reputation Research Institute. Looking at the girl group brand category, girl group brands in January Compared to 42,652,998 big data, it decreased by 10.01%. Looking at the detailed analysis of girl group brand big data, brand consumption decreased by 9.09%, brand issues decreased by 25.29%, brand communication decreased by 0.01%, and brand spread decreased by 6.68%.”
In the link analysis for the BLACKPINK, which ranked No. 1 in the girl group brand reputation in February 2021, ‘Perform, Donate, Breakthrough’ came out high, and in keyword analysis, ‘Online Concert, Billboard, Jenny’ came out high. In the analysis of the positive and negative ratio of the Black Pink brand, the positive ratio was analyzed as 79.82%. In a detailed analysis of the Black Pink brand, brand consumption rose 9.27%, brand issues rose 18.19%, and brand communication 26.70 % Rise, brand spread fell 28.26%,” said brand big data analysis.
The Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) measures the reputation index of domestic brands every month and announces the change in the brand reputation index. The girl group brand reputation index is the result of brand big data analysis from January 12, 2021 to February 12, 2021.
Girl group brand reputation analysis in February 2021 includes BLACKPINK, Twice, IZ*one, (G)I-dle, Oh My Girl, Girlfriend, Mamamoo, Espa, ITZY, April, Girls’ Generation, Lovelyz, Red Velvet, Apink. , Girl of the Month, Momo Land, WJSN, Wow!, Weekly, StayC, Fromise Nine, Ladies Code, Dreamcatcher, Weki Mecki, Very Good, Rocket Punch, Girl’s Day, LABOUM, FX, EXID, CLC, After School, Blabla, Gongwon Sonyeo, Secret Number, Bestie, Stella, Brown Eyed Girls, Precious, DIA, Cherry Bullet, Signature, Pristine, Nature, Ellis, Hello Venus, Tweety, Camilla, Bling Bling.
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