SHINee’s 7th regular album ARS promotion’congestion of phone calls + server down’

[Reporter Lee Da-gyeom, Daily Economy Star Today]

Group SHINee is attracting attention every day with ARS promotions to commemorate the comeback.

Prior to their 7th regular comeback, SHINee communicated with fans through the ARS promotion ‘SHINee is Calling’, and released new content every week through the SHINee hotline, receiving a hot response.

In the first week of the promotion (January 31 to February 8), an event was held to listen to the voices of the members and leave a voice message, and as soon as the SHINee hotline was opened, over 1000 calls per 10 seconds crowded and the ARS server was down. There was also a chance to realize the high interest of the fans.

In addition, this promotion is planned with the concept of ‘telephone’ in accordance with the album name ‘Don’t Call Me’, and presents a variety of contents that stimulate imagination before the album release, and make a comeback from the 9th to the 14th. As a new voice message to meet TMI in the daily lives of SHINee members being prepared is released, it is expected to give fans another pleasure.

In addition, SHINee released a teaser image containing the atmosphere of the new album and a mood sampler video reminiscent of fake reality through various social media accounts at 0 o’clock today, further amplifying the expectation for a comeback with colorful colors and mysterious visuals.

On the other hand, SHINee’s 7th regular album ‘Don’t Call Me’ will be released on various music sites on February 22nd at 6 pm, and will be released on the same day.

trdk0114@mk.co.kr

shiny. PhotoslSM Entertainment

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