[Reporter Jin Hyang-hee on the Daily Economy Star Today]
EXO Kai became the protagonist of Gucci’s 100th anniversary capsule collection.
In addition to being active as Gucci’s global ambassador, Kai is gaining enthusiastic response by releasing the capsule collection of ‘KAI x Gucci’, the first Korean artist to make his own name.
In particular, Gucci’s creative director Alessandro Michele revealed that Kai’s favorite ‘Teddy Bear’ inspired him to show off his ‘Teddy Bear’ motif ready-to-wear, shoes, accessories, etc. It once again confirmed the high influence of Kai.
In addition, Kai took a pictorial for the capsule collection campaign of ‘Kai x Gucci’, which highlights the friendship between ‘Teddy Bear’ and human beings, not only in fashion, but also the message of the campaign that reminds viewers of his precious best friend from childhood Expressed and proved his aspect as a pictorial craftsman.
In addition, Kai commented on the ‘Kai x Gucci’ capsule collection, “I heard that this is the first time Gucci has released a Korean celebrity and collection. I am happy and grateful to be able to present a collection named after it. It seems like a lot of luck came to me.”
On the other hand, as part of the ‘Kai x Gucci’ capsule collection campaign, Gucci has opened ‘Bear Balloons’ in five places representing Korea, including Seoul Hanok Village, Dongdaemun Design Plaza (DDP), N Seoul Tower, Busan’s Nine Mountain Forest, and Gamcheon Culture Village. ‘The artwork was installed, and the project was unfolded with the pop artist Lim Ji-bin.
Through the special pop-up store Gucci Pin, inspired by the pin-shaped icon on the interactive digital map, the ‘Kai x Gucci’ capsule collection will be released throughout Asia after pre-release in Korea.
Photos ㅣProvided by SM Entertainment
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