[Reporter Jin Hyang-hee on the Daily Economy Star Today]
BTS and their agency Big Hit Entertainment join hands with UNICEF to do good.
The Korean Committee of UNICEF announced on the 5th that it would expand the social contribution agreement with Big Hit Entertainment.
With this renewal agreement, Big Hit Entertainment and BTS will support UNICEF’s global campaign against violence against children by 2022 through the ‘LOVE MYSELF’ campaign, #ENDviolence. Some of the proceeds from ‘Self’ album are raised as a fund. Separately, a total of USD 500,000 each year is donated to the Korean Committee of UNICEF for two years.
In the commemorative video produced in the wake of the renegotiation, BTS said, “I was surprised by the passion and sincerity that many people showed in the campaign, and through that pretty heart, I was able to heal and grow. I was very proud to see the members as well as many people around me becoming happy.”, “I feel pride and a great sense of responsibility for the campaign continuing this way. I want to give back the much love I received while leading the campaign and give more people the strength to do ‘Love My Self’.”
The ‘Love Myself’ campaign started with the signing of the first social contribution agreement of Big Hit Entertainment with the Korean Committee of UNICEF in November 2017. Since then, the campaign to eradicate violence with active participation from members, full support from Big Hit Entertainment, and passionate support from fans It has grown into a global campaign. In June of last year, it won the best campaign award in the integrated campaign and event category at UNICEF’s ‘Inspire Awards’. After the agreement in 2017, the total amount of funds donated to the UNICEF Korean Committee through the ‘Love Myself’ campaign amounted to 3.3 billion won.
In particular, BTS has conveyed a message of hope and courage to children and youth around the world by publicizing the value of loving themselves at various venues such as speeches at the UN General Assembly in 2018 and 2020, concerts, interviews, and talk shows.
With such global influence, this renegotiation has expanded to the scale of a global three-way agreement with UNICEF Korean Committee, Big Hit Entertainment, and UNICEF Headquarters. Big Hit Entertainment is the first in the history of the Korean Committee for UNICEF in the case of a re-agreement with the UNICEF headquarters on a global trilateral scale as the agreement started in Korea grew.
UNICEF President Henrietta Pore said, “The partnership with Big Hit Entertainment, which has entered a new stage, has enabled us to reimagine a safer and more closely connected world. Thank you.”
Photo ㅣKorea Committee of UNICEF
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