[Reporter Jeong-eun Sung on Daily Economy Star Today]
When McDonald’s, a large U.S. fast food company, announced that it would launch a limited edition of “BTS MEAL” in partnership with the group BTS, ARMY cheered that BTS, including member V, became a “successful fan.”
McDonald’s announced on its SNS on the 20th (Korea time) that it will release a limited edition of MEAL” in 49 countries on six continents. The BTS set menu includes McNugget and French fries with Sweet Chili, Cajun sauce and drinks. It will be sold from May 26 to June 20. Reuters and others analyzed that McDonald’s has joined hands with K-pop star BTS to improve global sales performance, which has been sluggish due to COVID-19.
When the news broke, BTS fan clubs, especially V fans, cheered. BTS is well known as a hamburger mania, among which V is a famous hamburger lover.
The national release schedule of the BTS set released by McDonald’s is purple, which was created by V and is now a symbol of BTS, and McDonald’s official Twitter introduction has also turned into a purple heart emoticon, drawing attention with V’s powerful influence.
After the announcement of the collaboration news, fans’ expectations for V’s extraordinary love for hamburgers and mentioning V’s favorite menus, “Oreo McFlurry” and “McNugget,” exploded on SNS.
Oreo McFlurry has become a trend in many countries, including Twitter Worldwide and the United States, India and the Philippines. V’s name has also become a trend in Japanese Twipple.
Allkpop, an overseas K-pop media outlet, focused on V’s relationship with McDonald’s, saying, “V occupied SNS with Oreo McFlurry when the news of McDonald’s BTS set was announced.”
The media noted that after the release of BTS’s New Zealand tour, Bon Voyage Season 4, V had several influences with Oreo McFlurry. On the show, V ordered hamburgers for himself and his staff, McNugget and Oreo McFlurry.
V’s lovely look on his face ordering Oreo McFlurry sparked an explosive response online around the world.
At that time, “Oreo McFlurry” was trending in many countries as well as Twitter Worldwide. In addition, the menu ordered by V was introduced on the tray mat at McDonald’s in New Zealand, and it was so popular among locals that it was also called “Taetae Meal,” named after V.
Meanwhile, ‘BTS Meal’ will be released on May 27 in South Korea.
Photo|Big Hit Music, McDonald’s SNS
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