Historical drama ‘Bossam’ attract viewers outside of Korea

The well-made historical drama “Bossam: Steal the Fate” even made overseas viewers’ hearts.

While the 10th anniversary special program “Bossam: Steal the Fate” (written by Kim Ji-soo, directed by Kwon Seok-jang, produced by JS Pictures and Elize) broke the highest ratings among MBN dramas ever with 8.8% and 10.5%, it is expanding its popularity in overseas markets. (Provided by Nielsen Korea, nationwide paid households)

The play is drawing attention for its interesting Joseon custom “Bossam: Steal the Fate” and the good acting of actors such as Jung Il-woo and Kwon Yu-ri. Not only was it recently ranked among the top 10 content rankings in the U.S. market for OTT platform “viki,” which is serviced in the Americas, Europe, the Middle East, Oceania, and Asia, but it also scored 9.4 out of 10 points in service user evaluation, gaining high favor from overseas viewers.

In addition, with the enthusiastic support of overseas fans, subtitles have been generated in 11 languages, including Polish, Greek and Arabic, and are spreading to global users.

In addition, it is popularly serviced on the popular OTT platform “FriDay” run by “Yuenchuan FET,” one of Taiwan’s top three telecommunications companies, and its viewer rating was also recognized for its workability with 4.8 out of 5.

It will also be broadcast on GTV, one of Taiwan’s top four broadcasters, every week, thanks to a series of favorable media reviews, including “Jung Il-woo and Kwon Yu-ri’s hanbok appearance and fun to watch their action performances.”

MBN said, “Bossam: Steal the Fate” is scheduled to air on KNTV, a Korean Wave broadcaster in Japan, from September this year, and will be serviced in the second half of the year by terrestrial broadcasters such as Vietnam, the Philippines, and Singapore. It is expected to meet more overseas viewers and become a global Korean Wave content. With only four episodes left of Bossam, the production team is rushing to the end with all their heart and soul.” “We are waiting for stories that turn around, so please stay with us until the end.” MBN’s “Bossam: Steal the Fate” airs every Saturday and Sunday at 9:40 p.m. At the same time as the main broadcast begins, Wavve, Korea’s representative online video service, will exclusively release OTT.

[Sung Jeong-eun, Star Today reporter]

photo courtesy of MBN

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